Starting from Women

We break with tradition to create comfortable, confident, and enjoyable experiences for both women and men.

For centuries, societal norms limited women's freedom in intimate relationships and discouraged open conversations about sexual health. At PLAY & JOY, we aim to challenge these conventions by developing products from a woman's perspective—prioritizing comfort, confidence, and emotional well-being.

Our mission is to design solutions that make women feel secure, respected, and empowered, fostering happier and healthier intimate connections.

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All Natural

We are committed to using pure, natural herbaceous raw materials to create safe, effective, and high-quality products.

Many women are concerned about the potential irritation caused by chemical ingredients. Our herbal-based lubricants are designed for comfort, free from harmful residues, and optimized for performance—ensuring a smooth, reassuring experience every time.

Tailored to Your Needs

We understand that intimacy is personal. Our range of products is designed to meet diverse preferences and scenarios, helping individuals and couples find their ideal match—enhancing satisfaction and encouraging lasting trust in our brand.

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Our Milestones

A journey of innovation, care, and confidence

2013 April

Founded as a professional medical electronics and aesthetic medicine product R&D and manufacturing company.

2013 December

Honored with the Taipei City Government SBIR Invention Award subsidies.

2014 January

Introduced the world's first herbal formula lubricant under the PLAY & JOY brand.

2016 December

Released the first herbal formula liquid designed to enhance female comfort and intimacy.

2017 November

Developed and launched a protective liquid for women's intimate care.

2018 September

Released the PLAY & JOY Male Endurance Desensitizing Spray.

2018 October

Introduced the Female Rose Firming Lubricant and Hydro Silicone Capsule Lubricant.